We touched on the importance of having a social media presence in6 Essential Marketing Tips for Cleaning Businesses, but now we will dive a little deeper into how social media can generate positive reviews and effective leads.
Word of mouth is still one of the best (and free) ways to get new customers for your cleaning business. You could put out an advertisement claiming to be the top cleaning business in town, but this is likely not as effective as hearing it from someone who as actually used your services. People who have heard good things about your company from their friends, co-workers, family or anyone they trust are more likely to purchase your services than someone who has little or no knowledge about your company. Asking for referrals can be an awkward process, so often companies avoid even asking. We’ve put together a few tips to help you harness the power of referrals.
Whether you’re thinking of starting a cleaning business or looking to grow the customer base of your established business, it’s important to know how to best market your services. Competition in the industry is tough, so successfully marketing your cleaning business to your target audience is critical to its growth and survival. We’ve put together these marketing tips that you can incorporate in your strategy to help give your business a competitive edge.
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